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If you’re looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we’re all guilty of skipping the shadow or liner when we’re in a pinch, there’s no better time than now to start experimenting. This year, we’re getting all of our makeup inspo from the hottest runway shows—and that includes the eye makeup trends we’ve been dying to try out. After all, there’s nothing better than adding a new eye look to your rotation.
Eye makeup can seem intimidating at first, but rest assured most of 2025’s hottest trends are surprisingly easy to recreate at home. Whether you’re wanting to test out a new eye shadow shade or get a little more grungy with your eyeliner, there is no shortage of eye looks to test out. And although the runways are known for out-there editorial makeup, a lot of the looks are actually super wearable (and will be all over your TikTok feed soon enough).
Luckily, we tracked down all of the eye makeup trends that will be everywhere soon. From neon mascara to eye-catching metallic shadow, get ahead of the curve with these up and coming trends.
Colorful Mascara
Colorful makeup looks will never go out of style. For 2025, neon lashes are bound to be huge. Whether you’re looking to add a subtle pop of color to your everyday makeup routine or want to get super bold with coordinating shadow and liner—colorful mascara is your best friend.
See AlsoThe beauty market in 2023: A special State of Fashion reportThe beauty revolution: Successfully navigating the transition from niche to globalThe Winter 2024/2025 Makeup Trends You'll Be Seeing Everywhere - WomenGlobal Boron Nitride for Cosmetics Market Size and Forecasts 2030ColourPop BFF Mascara
Buy Now On Target $9
Buy Now On Ulta $9
ColourPop’s BFF Mascara has four vibrant colors to choose from.
Metallic Shadow
If you’ve been searching for an eye look that’ll turn heads, look no further. Metallic eyeshadow is just what you need to spice up your makeup routine and reignite your love for bold looks. The runways have been feeding us well with tons of stunning gold and silver shadow to obsess over, so of course we’re wanting to add a little sparkle to our look. Apply a light-reflecting shade all over your lids, or get a little more technical with graphic shapes or a smokey eye.
Makeup By Mario Master Metals Eyeshadow Palette
$50Buy Now On Sephora
Smudged Eyeliner
It’s been a thing since the indie sleaze days, but smudged eyeliner is picking up steam yet again in 2025. We’re obsessed with that grungy lived-in makeup look, and that includes messily applying our favorite crayon and gel eyeliners. Even if you’re not a party girl, smudged eyeliner will make you look effortlessly cool—plus it serves as the perfect finishing touch to any edgy outfit. It’s super easy to get the look at home, simply apply eyeliner to your lash line and under eyes and then smudge it out with a small brush, finishing the look off with black shadow for an ultra dramatic look.
Revlon ColorStay Liquid-Glide Eye Pencil
On Sale 33% off
$8Buy Now On Amazon
$10Buy Now On Target
Powder Blue Lids
Pastel eyeshadow had its moment in the spotlight, but powder blue is quickly establishing itself as the it girl color. If you haven’t yet seen the shade on your favorite supermodel or nepo baby, you’ve definitely seen it all over the runways. Whether you pair it with winged liner or fluffy fake lashes, the baby blue color is more versatile than you think. Opt for a liquid shadow for foolproof application or pack on your favorite powder eyeshadow for a runway-ready look. (Just don’t forget to prime your eyelids to get the pastel look.)
Half Magic Chromaddiction Matte Eye Paint in Sky Juice
$26Buy Now On Ulta
Pink Under Eyes
We’ve seen countless blush trends pop up recently, but who knew flushed under eyes were next? To add an adorable touch to your makeup looks, try applying a baby pink shadow (or your favorite cool-toned pink blush) under your eyes. The K-beauty inspired trend will brighten your face and draw even more attention to your eyes. Plus, you can lightly dust the same pink shade to your lids and cheeks for a gorgeous monochrome look.
Mac Powder Kiss Matte Eyeshadow in Felt Cute
$25Buy Now On Ulta
$25Buy Now On Macy’s
